Denver International Airport wants passengers to open their wallets at its restaurants, shops and parking lots.
And feel good about it.
That’s the main job of Patrick Heck, DIA’s chief commercial officer and executive vice president for global development. He’s had the position since last September, and previously served as the airport’s chief financial officer from 2009 to 2014.
“My commercial role is to get people into the mindset so they don’t mind parting with their money, so they…
Denver International Airport wants passengers to open their wallets at its restaurants, shops and parking lots.
And feel good about it.
That’s the main job of Patrick Heck, DIA’s chief commercial officer and executive vice president for global development. He’s had the position since last September, and previously served as the airport’s chief financial officer from 2009 to 2014.
“My commercial role is to get people into the mindset so they don’t mind parting with their money, so they…